Last Updated: August 17, 2026
At a Glance
- What cookies do we use? We use small data files called cookies, alongside similar technologies like local storage, to help our website function securely and efficiently.
- Why do we use cookies? We use these technologies to keep our site secure, understand how visitors interact with our content, and deliver relevant marketing campaigns.
- What types of cookies do we use? We utilize essential technologies for security, analytics cookies to measure performance, and marketing cookies for advertising.
- How can you control cookie preferences? You can opt out of non-essential cookies using our website’s cookie banner, by adjusting your browser settings, or by broadcasting Global Privacy Control (GPC) and Do Not Track (DNT) signals.
- Do third parties use cookies on our site? Yes, trusted third-party service providers like Google set cookies through our website to provide analytics, advertising, and security services.
1. What Are Cookies and Similar Technologies
Cookies are small text files that are downloaded to your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognize your device and store some information about your preferences or past actions. This helps us provide a seamless, secure, and personalized experience for you.
In addition to standard cookies, Resort Marketing International Ltd. uses similar tracking technologies to achieve the same goals:
- localStorage and sessionStorage: These are web storage technologies that allow our website and third-party tools (like video embeds or security scripts) to store data locally on your browser. Unlike cookies, this data is not automatically sent to the server with every HTTP request, making it more efficient for certain functional and security tasks.
2. How We Use Cookies
We categorize the cookies and technologies we use based on their purpose. Below is a detailed breakdown of how we use them.
2.1 Strictly Necessary / Essential Cookies (Always On)
Strictly necessary technologies are essential for our website to function properly. We use them for core operations such as authenticating users, managing network security, and maintaining your session state as you navigate our site. Because these are required for the website to operate, they cannot be switched off in our systems.
Legal Basis: We deploy these technologies based on our legitimate interest in operating a secure and functional website, and where applicable, contractual necessity.
| Cookie Name / Technology | Provider | Purpose | Duration |
|---|---|---|---|
| localStorage / sessionStorage | Resort Marketing International Ltd. / Google (reCAPTCHA) | Core site functionality, spam prevention, and security token storage. | Session / Persistent |
2.2 Functional Cookies
Functional cookies enable a website to provide enhanced functionality and personalization, such as remembering your preferences or supporting chat widgets and embedded media.
We do not currently use functional cookies.
2.3 Analytics & Performance Cookies
Analytics cookies help us understand how visitors interact with our website. We use Google Analytics (GA4) to collect aggregated data about page views, traffic sources, and user navigation. This information helps us measure and improve the performance of our site.
Legal Basis: In the EU and UK, we rely on your consent to deploy these cookies. In the US, we rely on our legitimate business interests, subject to your right to opt out.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Used to distinguish individual users. | 2 years |
| _ga_* | Google Analytics | Used to maintain and store session state. | 2 years |
| _gid | Google Analytics | Used to distinguish users for daily tracking. | 24 hours |
2.4 Marketing & Advertising Cookies
We use marketing cookies to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user. We use Google Ads to track conversions from our advertising campaigns and to gather data that helps us optimize our marketing efforts.
Legal Basis: We rely on your consent to deploy marketing and advertising cookies.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Used to track conversions and measure ad performance. | 90 days |
| _gcl_aw | Google Ads | Used to store ad click information to attribute conversions. | 90 days |
| _gac_* | Google Ads | Contains campaign-related information for the user. | 90 days |
| IDE | Google Ads | Used to track conversions and measure ad performance across sites. | 1 year |
3. Third-Party Cookies & Services
We partner with trusted third-party service providers who may also set cookies or use similar technologies on our website to deliver their services.
- Google Analytics (GA4): We use GA4 to analyze website traffic. It sets cookies (`_ga`, `_ga_*`, `_gid`) to distinguish users and track session data.
- Google Ads: We use Google Ads for marketing and conversion tracking. It sets cookies (`_gcl_au`, `_gcl_aw`, `_gac_*`, `IDE`) to measure ad interactions.
* Google Ads Settings & Opt-out
- Mailchimp: We use Mailchimp to manage our email communications and newsletters. While it does not set specific tracking cookies on our main site, it utilizes tracking pixels in our emails to measure open rates and engagement.
- Google Maps: We embed Google Maps on our site to show our business location. Google may use local storage to remember your map preferences and interactions.
- YouTube Embeds: We embed videos hosted on YouTube. YouTube may use local storage and similar technologies to track video playback statistics and user preferences.
- reCAPTCHA: We use Google reCAPTCHA to protect our website from spam and abuse. This service evaluates user behavior to distinguish humans from bots and relies on local storage and essential tokens to function securely.
4. Do Not Track & Global Privacy Control
We respect your privacy signals and have configured our systems to honor automated opt-out requests.
- Global Privacy Control (GPC): Yes, we honor GPC signals. If your browser broadcasts a GPC signal, we treat this as a valid request to opt out of analytics and marketing cookies. Honoring GPC is a legal requirement for residents of California, Colorado, Connecticut, Montana, and Texas, but we apply this standard universally to all users.
- Do Not Track (DNT): Yes, we honor DNT signals. When our systems detect a DNT request from your browser, we automatically block marketing and advertising cookies from loading.
5. Your Cookie Choices
You have full control over how cookies are used during your visit to our website.
Our Consent Mechanism
When you visit our website, cookies are loaded by default to ensure seamless operation. However, we provide an opt-out notice banner immediately upon your arrival. You can use this banner at any time to opt out of analytics and marketing cookies.
Browser Settings
You can also configure your web browser to refuse cookies, delete existing cookies, or alert you when cookies are being sent. Please refer to your browser’s help documentation for instructions:
Industry Opt-Out Links
In addition to our banner and your browser settings, you can opt out of third-party interest-based advertising using the following industry tools:
- Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Network Advertising Initiative (NAI): https://www.networkadvertising.org/choices/
- Digital Advertising Alliance (DAA): https://www.aboutads.info/choices/
- European Interactive Digital Advertising Alliance (EDAA): https://www.youronlinechoices.eu/
What Happens If You Block Cookies?
If you choose to block all cookies (including strictly necessary ones) via your browser settings, you may not be able to access certain parts of our website, and some features (like spam protection on contact forms) may not function correctly.
6. Cookie Duration & Data Retention
Cookies remain on your device for different periods depending on their type:
- Session Cookies: These are temporary and are erased the moment you close your web browser. We use these primarily for security and basic site functionality.
- Persistent Cookies: These remain on your device for a pre-defined period (ranging from 24 hours to 2 years, as detailed in Section 2) or until you manually delete them.
Data collected via analytics and marketing cookies is retained only as long as necessary to fulfill the purpose for which it was collected, in accordance with our primary Privacy Policy. Once a cookie expires, the associated tracking ceases. You can clear existing persistent cookies at any time by clearing your browser’s cache and cookie data.
7. International Data Transfers
Resort Marketing International Ltd. is based in the UK. However, the third-party services we use (such as Google Analytics, Google Ads, Mailchimp, and YouTube) are operated by companies based in the United States.
This means that data collected through cookies on our website may be transferred to, stored, and processed in the US. To ensure your data remains protected and complies with UK GDPR and EU GDPR requirements, we rely on legally recognized safeguards. These include the EU-US Data Privacy Framework (and its UK Extension) for certified providers, as well as Standard Contractual Clauses (SCCs) to guarantee that your data receives an adequate level of protection when processed internationally.
8. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our technology, business practices, or legal requirements.
If we make material changes—such as adding new categories of cookies or implementing new tracking technologies—we will notify you by updating the “Last Updated” date at the top of this policy and displaying a prominent notice on our website. If we introduce new cookie categories that require consent, we will trigger our cookie banner to reappear so you can update your preferences accordingly.
9. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or how we handle your data, please contact us:
Resort Marketing International Ltd.
- Email:info@resort-marketing.co.uk
- Website: https://resort-marketing.co.uk